Concepedia

John Saunders

JS

27

Publications

1.7K

Citations

20

H-Index

1976

Active since

Affiliations

Aston University(Current)

University of Warwick

University of Bradford

University of Southampton

University Hospital Southampton NHS Foundation Trust

John Saunders is an author at Aston University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchBrand AwarenessGlobal StrategyCorporate IdentityStrategic ManagementInternational ManagementBranding

Publications per year

1976–2019

27

Publications

27

UK Consumers’ Attitudes towards Imports: The Measurement of National Stereotype Image

J.P. Bannister, John Saunders · European Journal of Marketing · 1978 · 364 citations

International Marketing, Consumer Research, Brand Strategy +25

Global corporate visual identity systems: using an extended marketing mix

T.C. Melewar, John Saunders · European Journal of Marketing · 2000 · 183 citations

Digital Identity, Digital Marketing, Extended Marketing Mix +21

International Corporate Visual Identity: Standardization or Localization?

T.C. Melewar, John Saunders · Journal of International Business Studies · 1999 · 139 citations

International Management, Culture, International Business Strategy +10

Global corporate visual identity systems

T.C. Melewar, John Saunders · International Marketing Review · 1998 · 119 citations

Digital Identity, Organizational Characteristic, Cvis Decisions +19

Cluster Analysis for Market Segmentation

John Saunders · European Journal of Marketing · 1980 · 94 citations

Marketing Analytics, Quantitative Methods, Engineering +19

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