Concepedia

J.P. Bannister

JB

1

Publications

364

Citations

1

H-Index

1978

Active since

J.P. Bannister is an author specializing in consumer behavior, global marketing, and consumer research.

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Publications per year

1978–1978

1

Publications

1

UK Consumers’ Attitudes towards Imports: The Measurement of National Stereotype Image

J.P. Bannister, John Saunders · European Journal of Marketing · 1978 · 364 citations

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