Concepedia

Conversion Rate Modeling

Conversion Rate Modeling is a computational method that quantifies the probability of user-to-customer transformation within a given experimental timeframe by statistically characterizing the rate at which subjects transition from exposure to a treatment condition to completing a predefined target action.

181

Publications

7.9K

Citations

731

Authors

287

Institutions

Publications per year

2017–2026

77

Parents

Publications

181

More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates

Stephan Ludwig, Ko de Ruyter, Mike Friedman et al. · Journal of Marketing · 2012 · 728 citations · Full text

, , +17

Conversion of the Barotropic Tide

Stefan G. Llewellyn Smith, W. R. Young · Journal of Physical Oceanography · 2002 · 221 citations · Full text

, , +13

Estimating conversion rate in display advertising from past erformance data

Kuang-Chih Lee, Burkay Orten, Ali Dasdan et al. · 2012 · 209 citations

, , +16

Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion

Lizhen Xu, Jason A. Duan, Andrew B. Whinston · Management Science · 2014 · 205 citations

, , +17

Device Switching in Online Purchasing: Examining the Strategic Contingencies

Evert de Haan, P.K. Kannan, Peter C. Verhoef et al. · Journal of Marketing · 2018 · 186 citations · Full text

, , +17

1–5 of 181

Authors

731

  1. AM
    Alastair M. Thompson

    The University of Texas MD Anderson Cancer Center, United States

    2 publications · 89 citations

    2

    h-index

  2. EK
    Eunyee Koh

    Adobe Systems (United States), United States

    2 publications · 71 citations

    2

    h-index

  3. SH
    Seung-won Hwang

    Pohang University of Science and Technology, South Korea

    2 publications · 71 citations

    2

    h-index

  4. QL
    Quan Lin

    Huazhong University of Science and Technology, China

    2 publications · 223 citations

    2

    h-index

  5. KY
    Keping Yang

    Alibaba Group (China), China

    2 publications · 223 citations

    2

    h-index

1–5 of 731

Institutions

287

  1. Alibaba Group (China)

    Hangzhou, China

    6 h-index

    32 publications

    1.7K citations

  2. Yahoo (United States)

    Sunnyvale, United States

    5 h-index

    15 publications

    735 citations

  3. Yonsei University

    Seoul, South Korea

    4 h-index

    4 publications

    146 citations

  4. Adobe Systems (United States)

    San Jose, United States

    4 h-index

    8 publications

    311 citations

  5. Huazhong University of Science and Technology

    Wuhan, China

    3 h-index

    10 publications

    202 citations

  6. Northwestern University

    Evanston, United States

    3 h-index

    4 publications

    191 citations

  7. Tsinghua University

    Beijing, China

    3 h-index

    10 publications

    538 citations

  8. University of Science and Technology Beijing

    Beijing, China

    3 h-index

    13 publications

    378 citations

1–8 of 287

Venues

  1. Industrial & Engineering Chemistry Research

    4 publications · 114 citations

    4

    h-index

  2. Physical review. B, Condensed matter

    PRB · 3 publications · 47 citations

    3

    h-index

  3. AIChE Journal

    3 publications · 74 citations

    3

    h-index

  4. IEEE Transactions on Knowledge and Data Engineering

    TKDE · 3 publications · 159 citations

    3

    h-index

  5. Journal of Physics D Applied Physics

    3 publications · 111 citations

    3

    h-index

1–5