Experiment Duration Planning

Experiment Duration Planning is a methodological process in A/B testing that determines the minimum time required to run an experiment to achieve statistically reliable results, distinguishing it from related planning activities by its focus on temporal adequacy for detecting meaningful differences between treatment and control groups.

38

Publications

3.3K

Citations

116

Authors

63

Institutions

Publications per year

2017–2026

7

Authors

116

  1. NZ
    Natasha Z. Kirkham

    Birkbeck, University of London, United Kingdom

    2 publications · 2K citations

    2

    h-index

  2. JM
    Jessica Massonnié

    Birkbeck, University of London, United Kingdom

    2 publications · 2K citations

    2

    h-index

  3. JE
    Jo Evershed

    Textron Systems (United Kingdom), United Kingdom

    2 publications · 2K citations

    2

    h-index

  4. SL
    Stephen L. George

    Duke University, United States

    2 publications · 380 citations

    2

    h-index

  5. AF
    Adam Flitton

    University of Exeter, United Kingdom

    2 publications · 2K citations

    2

    h-index

1–5 of 116

Venues

  1. Journal of Biopharmaceutical Statistics

    JBS · 2 publications · 34 citations

    2

    h-index

  2. Nature

    2 publications · 46 citations

    2

    h-index

  3. 1

    h-index

  4. Journal of Chronic Diseases

    1 publications · 281 citations

    1

    h-index

  5. Behavior Research Methods

    BRM · 1 publications · 1.9K citations

    1

    h-index

1–5