Consumer Information Function

Consumer Information Function is a theoretical construct within the domain of trademark law that refers to the role of a term or sign in accurately informing consumers about the characteristics, purpose, or source of goods or services without implying endorsement or affiliation, thereby enabling truthful, non-misleading market communication under the doctrine of nominative fair use.

105

Publications

14.6K

Citations

178

Authors

91

Institutions

Publications per year

2017–2026

5

Authors

178

  1. HB
    Hans B. Thorelli

    Indiana University, United States

    5 publications · 225 citations

    5

    h-index

  2. NC
    Noël Capon

    Columbia University, United States

    4 publications · 117 citations

    4

    h-index

  3. RJ
    Richard J. Lutz

    University of Florida, United States

    3 publications · 74 citations

    3

    h-index

  4. JM
    Jennifer M. Urban

    University of California, Berkeley, United States

    2 publications · 68 citations

    2

    h-index

  5. RD
    Rohit Deshpandé

    Dartmouth College, United States

    2 publications · 188 citations

    2

    h-index

1–5 of 178

Venues

  1. Journal of Consumer Research

    JCR · 6 publications · 1.1K citations

    6

    h-index

  2. Journal of Marketing

    JM · 6 publications · 202 citations

    6

    h-index

  3. Journal of Consumer Affairs

    JCA · 6 publications · 174 citations

    6

    h-index

  4. Journal of Marketing Research

    6 publications · 1.3K citations

    6

    h-index

  5. Journal of Consumer Policy

    5 publications · 234 citations

    5

    h-index

1–5