Commercial Objectives
Commercial Objectives is a strategic framework that defines the profit-oriented goals and performance targets state-owned enterprises pursue in market activities, distinguishing them from public policy or social mandates by emphasizing financial sustainability, competitive efficiency, and value creation in commercial operations.
92
Publications
5K
Citations
189
Authors
111
Institutions
Publications per year
2017–2026
21
92
J G Dees · PubMed · 1998 · 433 citations
Public Affairs, Nonprofit Management, Strategic Management +16
Measurable Emotions: How Television Ads Really Work
Anca C. Micu, Joseph T. Plummer · Journal of Advertising Research · 2010 · 123 citations
Business, Marketing, Psychology +17
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111
Nanyang Technological University
Singapore, Singapore
2 h-index
3 publications
153 citations

University of Warwick
Coventry, United Kingdom
2 h-index
2 publications
450 citations

University of Amsterdam
Amsterdam, The Netherlands
2 h-index
6 publications
213 citations
The London College
London, United Kingdom
2 h-index
2 publications
447 citations

University of York
York, United Kingdom
2 h-index
3 publications
62 citations
Indian Institute of Technology Kharagpur
Kharagpur, India
2 h-index
3 publications
68 citations

Macquarie University
Sydney, Australia
2 h-index
3 publications
50 citations
Montpellier Interdisciplinary center on Sustainable Agri-food systems: social and nutritional sciences
Montpellier, France
1 h-index
2 publications
22 citations
1–8 of 111
JAR · 3 publications · 152 citations
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Repository · 2 publications · 56 citations
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Repository · 2 publications · 103 citations
2
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2 publications · 39 citations
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Repository · 2 publications · 458 citations
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