Concepedia

Category Fit Analysis

Category Fit Analysis is a methodological framework within category strategy that systematically evaluates the alignment between a proposed category and its intended strategic objectives, distinguishing itself by its focus on congruence assessment between categorical boundaries and organizational or market dynamics.

16

Publications

808

Citations

43

Authors

30

Institutions

Publications per year

2017–2026

6

Parents

Publications

16

Learning Visual Clothing Style with Heterogeneous Dyadic Co-Occurrences

Andreas Veit, Balázs Kovács, Sean Bell et al. · 2015 · 283 citations

, , +16

Optimizing Rating Scales for Self-Efficacy (and Other) Research

Everett V. Smith, Melissa B. Wakely, Renée E. L. de Kruif et al. · Educational and Psychological Measurement · 2003 · 110 citations

, , +17

Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation

Jenni Romaniuk, Byron Sharp, Samantha Paech et al. · Australasian Marketing Journal (AMJ) · 2004 · 61 citations

, , +14

The right touch of pitch assertiveness: Examining entrepreneurs' gender and project category fit in crowdfunding

Jordan J. McSweeney, Kevin T. McSweeney, Justin W. Webb et al. · Journal of Business Venturing · 2022 · 57 citations

, , +8

Exploring the fit of real brands in the<i>Second Life</i><sup>1</sup>virtual world

Stuart J. Barnes, Jan Mattsson · Journal of Marketing Management · 2011 · 43 citations

, , +11

1–5 of 16

Authors

43

  1. BK
    Balázs Kovács

    Cornell University, United States

    2 publications · 324 citations

    2

    h-index

  2. SB
    Serge Belongie

    University of California San Diego, United States

    2 publications · 324 citations

    2

    h-index

  3. SB
    Sean Bell

    Cornell University, United States

    2 publications · 324 citations

    2

    h-index

  4. AV
    Andreas Veit

    Cornell University, United States

    2 publications · 324 citations

    2

    h-index

  5. JM
    Julian McAuley

    University of California San Diego, United States

    2 publications · 324 citations

    2

    h-index

1–5 of 43

Institutions

30

  1. Cornell University

    Ithaca, United States

    2 h-index

    10 publications

    1.6K citations

  2. The University of Sydney

    Sydney, Australia

    2 h-index

    2 publications

    53 citations

  3. RMIT University

    Melbourne, Australia

    1 h-index

    1 publications

    15 citations

  4. University of Utah

    Salt Lake City, United States

    1 h-index

    1 publications

    19 citations

  5. Universidad de Murcia

    Murcia, Spain

    1 h-index

    3 publications

    39 citations

  6. MetaMetrics (United States)

    Durham, United States

    1 h-index

    1 publications

    110 citations

  7. University of Minnesota

    Minneapolis, United States

    1 h-index

    2 publications

    26 citations

  8. University of Oxford

    Oxford, United Kingdom

    1 h-index

    1 publications

    57 citations

1–8 of 30

Venues

  1. Australasian Marketing Journal (AMJ)

    2 publications · 103 citations

    2

    h-index

  2. arXiv (Cornell University)

    Repository · 1 publications · 41 citations

    1

    h-index

  3. Journal of Marketing Management

    MM · 1 publications · 43 citations

    1

    h-index

  4. Journal of Financial Services Marketing

    1 publications · 16 citations

    1

    h-index

  5. Journal of Speech Language and Hearing Research

    JSLHR · 1 publications · 19 citations

    1

    h-index

1–5