Concepedia
Statistics
Publications
1
Citations
61
H-Index
Active since
2004
Samantha Paech is an author specializing in advertising, business, and category fit analysis.
Publications per year
2004–2004
Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation
Jenni Romaniuk, Byron Sharp, Samantha Paech et al. · Australasian Marketing Journal (AMJ) · 2004 · 61 citations
Business, Marketing, Marketing Management +14
1–1 of 1