Concepedia

Bundled Offer Presentation

Bundled Offer Presentation is a methodological contribution in the academic domain of offer presentation that integrates multiple interrelated components or value propositions into a unified framework to enhance perceived coherence, comparative advantage, or decision efficiency for the recipient.

3

Publications

73

Citations

11

Authors

2

Institutions

Publications per year

2017–2026

1

Parents

Publications

3

The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking

Maurício Mittelman, Eduardo B. Andrade, Amitava Chattopadhyay et al. · Journal of Consumer Research · 2014 · 49 citations

, , +14

Constructing bundled offers for airline customers

Manini Madireddy, Ramasubramanian Sundararajan, Goda Doreswamy et al. · Journal of Revenue and Pricing Management · 2017 · 14 citations

, , +11

Format effects in volume discounts to consumers

Béatrice Parguel, Pauline de Pechpeyrou, Ouidade Sabri‐Zaaraoui et al. · Journal of Product & Brand Management · 2007 · 10 citations

, , +17

Effect of Consumers' Purchase Plans on the Evaluation of Bundle Offers

Rajneesh Suri, Kent B. Monroe · ACR North American Advances · 1995 · 10 citations

, , +7

1–4 of 3

Authors

11

  1. MM
    Manini Madireddy

    Sabre (United States), United States

    1 publications · 14 citations

    1

    h-index

  2. EB
    Eduardo B. Andrade

    University of California, Berkeley, United States

    1 publications · 49 citations

    1

    h-index

  3. MM
    Maurício Mittelman

    Escola Brasileira de Administração Pública e de Empresas

    1 publications · 49 citations

    1

    h-index

  4. GD
    Goda Doreswamy

    Staples (United States), United States

    1 publications · 14 citations

    1

    h-index

  5. RS
    Ramasubramanian Sundararajan

    General Electric (India), India

    1 publications · 14 citations

    1

    h-index

1–5 of 11

Institutions

2

  1. Staples (United States)

    Framingham, United States

    1 h-index

    1 publications

    14 citations

  2. Sabre (United States)

    Southlake, United States

    1 h-index

    2 publications

    28 citations

  3. Université Paris Dauphine-PSL

    Paris, France

    1 publications

    10 citations

  4. École Supérieure des Sciences Économiques et Commerciales

    Cergy, France

    1 publications

    10 citations

1–4 of 2

Venues

  1. Journal of Revenue and Pricing Management

    1 publications · 14 citations

    1

    h-index

  2. ACR North American Advances

    1 publications · 10 citations

    1

    h-index

  3. Journal of Consumer Research

    JCR · 1 publications · 49 citations

    1

    h-index

  4. Journal of Product & Brand Management

    1 publications · 10 citations

1–4