Brand Referencing is an academic concept denoting a singular contribution within the domain of Descriptive Fair Use that involves the explicit identification or invocation of a brand to describe, compare, or situate a method, model, framework, theory, construct, dataset, task, or metric within its scholarly context.
19
Publications
4.2K
Citations
33
Authors
28
Institutions
Publications per year
2017–2026
7
Parents
Publications
19
Brand, Citationality, Performativity
Constantine V. Nakassis · American Anthropologist · 2012 · 235 citations
1–5 of 19
Authors
33
- RT
3
h-index
- AJ
3
h-index
- JE
2
h-index
- JR
2
h-index
- JD
2
h-index
1–5 of 33
Institutions
28
Lappeenranta-Lahti University of Technology
Lappeenranta, Finland
3 h-index
5 publications
324 citations
Duke University
Durham, United States
2 h-index
2 publications
3.4K citations
University of Arizona
Tucson, United States
2 h-index
2 publications
1.6K citations
University of Scranton
Scranton, United States
1 h-index
1 publications
14 citations
University of Leeds
Leeds, United Kingdom
1 h-index
1 publications
12 citations
University of Chicago
Chicago, United States
1 h-index
1 publications
235 citations
University of York
York, United Kingdom
1 h-index
2 publications
48 citations
MRC Epidemiology Unit
Cambridge, United Kingdom
1 h-index
1 publications
37 citations
1–8 of 28
Venues
- Journal of Consumer Research
JCR · 3 publications · 2.1K citations
3
h-index
- Industrial Marketing Management
3 publications · 203 citations
3
h-index
- Journal of Brand Management
2 publications · 41 citations
2
h-index
- Journal of Business Research
JBR · 2 publications · 55 citations
2
h-index
- American Anthropologist
1 publications · 235 citations
1
h-index
1–5