Benefit Clustering is a market segmentation method that partitions consumers into distinct groups based on shared preferences for specific product or service benefits, distinguishing itself from other segmentation techniques by focusing exclusively on the functional, emotional, or symbolic advantages sought by customers.
20
Publications
1.2K
Citations
32
Authors
17
Institutions
Publications per year
2017–2026
4
Parents
Publications
20
Cluster Analysis for Market Segmentation
John Saunders · European Journal of Marketing · 1980 · 95 citations
1–5 of 20
Authors
32
- MW
5
h-index
- JEJan‐Benedict E.M. Steenkamp
University of North Carolina at Chapel Hill, United States
4 publications · 407 citations
4
h-index
- WA
2
h-index
- SS
1
h-index
- CW
1
h-index
1–5 of 32
Institutions
17
Islamic Azad University Rasht Branch
Rasht, Iran
1 h-index
2 publications
32 citations
University of Eastern Finland
Joensuu, Finland
1 h-index
3 publications
276 citations
Georgia State University
Atlanta, United States
1 h-index
2 publications
30 citations
Shomal University
Āmol, Iran
1 h-index
3 publications
33 citations
University of Liverpool
Liverpool, United Kingdom
1 h-index
1 publications
89 citations
Rice University
Houston, United States
1 h-index
1 publications
80 citations
Finland University
Helsinki, Finland
1 h-index
3 publications
276 citations
Marshall University
Huntington, United States
1 h-index
1 publications
12 citations
1–8 of 17
Venues
- Journal of Marketing Research
4 publications · 413 citations
4
h-index
- International Journal of Research in Marketing
IJRM · 2 publications · 262 citations
2
h-index
- Journal of Public Policy & Marketing
JPP&M · 1 publications · 15 citations
1
h-index
- Indian Journal of Science and Technology
1 publications · 16 citations
1
h-index
- Journal of Business Research
JBR · 1 publications · 31 citations
1
h-index
1–5