Concepedia

Awe Appeals

Awe Appeals is an emotional appeal strategy that elicits profound wonder and reverence in an audience by emphasizing vastness, beauty, or transcendence, thereby influencing attitudes or behaviors through affective engagement with stimuli perceived as sublime or extraordinary.

20

Publications

1.4K

Citations

61

Authors

40

Institutions

Publications per year

2017–2026

15

Parents

Publications

20

Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing

Chris Hinsch, Reto Felix, Philipp A. Rauschnabel · Journal of Retailing and Consumer Services · 2019 · 261 citations

, , +12

The overview effect: Awe and self-transcendent experience in space flight.

David B. Yaden, Jonathan Iwry, Kelley J. Slack et al. · Psychology of Consciousness Theory Research and Practice · 2016 · 234 citations

, , +12

Awe and prosocial tendency

Fang Guan, Jun Chen, Outong Chen et al. · Current Psychology · 2019 · 136 citations

, , +11

Exploring the social aspects of goose bumps and their role in awe and envy

David R. Schurtz, Sarai Blincoe, Richard H. Smith et al. · Motivation and Emotion · 2011 · 103 citations

, , +13

Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation

Melanie Rudd, Christian Hildebrand, Kathleen D. Vohs · Journal of Marketing Research · 2018 · 95 citations

, , +13

1–5 of 20

Authors

61

  1. FS
    Felix Septianto

    The University of Queensland, Australia

    3 publications · 125 citations

    3

    h-index

  2. CH
    Christian Hildebrand

    University of St.Gallen, Switzerland

    2 publications · 112 citations

    2

    h-index

  3. YS
    Yuri Seo

    University of Auckland, New Zealand

    2 publications · 75 citations

    2

    h-index

  4. KD
    Kathleen D. Vohs

    University of Minnesota, United States

    2 publications · 112 citations

    2

    h-index

  5. MR
    Melanie Rudd

    University of Houston, United States

    2 publications · 112 citations

    2

    h-index

1–5 of 61

Institutions

40

  1. University of Houston

    Houston, United States

    3 h-index

    3 publications

    346 citations

  2. University of Auckland

    Auckland, New Zealand

    3 h-index

    5 publications

    225 citations

  3. University of Geneva

    Geneva, Switzerland

    2 h-index

    2 publications

    112 citations

  4. The University of Queensland

    Brisbane, Australia

    2 h-index

    2 publications

    75 citations

  5. Bandung Institute of Technology

    Bandung, Indonesia

    1 h-index

    2 publications

    44 citations

  6. Shandong Normal University

    Jinan, China

    1 h-index

    1 publications

    44 citations

  7. Eindhoven University of Technology

    Eindhoven, The Netherlands

    1 h-index

    1 publications

    36 citations

  8. University of Kentucky

    Lexington, United States

    1 h-index

    4 publications

    412 citations

1–8 of 40

Venues

  1. Journal of Retailing and Consumer Services

    3 publications · 355 citations

    3

    h-index

  2. Journal of Marketing Research

    2 publications · 112 citations

    2

    h-index

  3. European Journal of Marketing

    EJM · 1 publications · 22 citations

    1

    h-index

  4. Psychology of Consciousness Theory Research and Practice

    PSYCON · 1 publications · 234 citations

    1

    h-index

  5. Journal of Consumer Behaviour

    1 publications · 40 citations

    1

    h-index

1–5