Concepedia

Aesthetic Packaging Design

Aesthetic Packaging Design is a scholarly construct within packaging theory that specifically denotes the deliberate integration of visual, tactile, and symbolic elements to evoke perceptual pleasure and emotional resonance in the context of sparkling wine packaging, thereby distinguishing it from functional or purely informational packaging approaches.

26

Publications

2.4K

Citations

54

Authors

47

Institutions

Publications per year

2017–2026

16

Parents

Publications

26

The importance of packaging attributes: a conjoint analysis approach

Pinya Silayoi, Mark Speece · European Journal of Marketing · 2007 · 691 citations

, , +11

Aesthetic package design: A behavioral, neural, and psychological investigation

Martin Reimann, Judith Lynne Zaichkowsky, Carolin Neuhaus et al. · Journal of Consumer Psychology · 2010 · 476 citations

, , +12

Predictive packaging design: Tasting shapes, typefaces, names, and sounds

Carlos Velasco, Alejandro Salgado‐Montejo, Fernando Marmolejo‐Ramos et al. · Food Quality and Preference · 2013 · 213 citations

, , +13

On the multiple effects of packaging colour on consumer behaviour and product experience in the ‘food and beverage’ and ‘home and personal care’ categories

Charles Spence, Carlos Velasco · Food Quality and Preference · 2018 · 167 citations · Full text

, , +17

Colour and shape of design elements of the packaging labels influence consumer expectations and hedonic judgments of specialty coffee

Maísa Mancini Matioli de Sousa, Fabiana M. Carvalho, Rosemary Gualberto Fonseca Alvarenga Pereira · Food Quality and Preference · 2020 · 113 citations

, , +16

1–5 of 26

Authors

54

  1. CV
    Carlos Velasco

    BI Norwegian Business School, Norway

    3 publications · 429 citations

    4

    h-index

  2. NS
    Nopadon Sahachaisaeree

    King Mongkut's Institute of Technology Ladkrabang, Thailand

    2 publications · 38 citations

    2

    h-index

  3. SR
    Siripuk Ritnamkam

    King Mongkut's Institute of Technology Ladkrabang, Thailand

    2 publications · 38 citations

    2

    h-index

  4. CS
    Charles Spence

    University of Oxford, United Kingdom

    2 publications · 380 citations

    2

    h-index

  5. MC
    Maria Cecilia Henriquez

    Lehigh University, United States

    1 publications · 43 citations

    1

    h-index

1–5 of 54

Institutions

47

  1. BI Norwegian Business School

    Oslo, Norway

    3 h-index

    3 publications

    265 citations

  2. King Mongkut's Institute of Technology Ladkrabang

    Bangkok, Thailand

    2 h-index

    4 publications

    76 citations

  3. University of Oxford

    Oxford, United Kingdom

    2 h-index

    4 publications

    806 citations

  4. Universiti Teknologi MARA

    Shah Alam, Malaysia

    1 h-index

    3 publications

    120 citations

  5. The University of Adelaide

    Adelaide, Australia

    1 h-index

    1 publications

    213 citations

  6. University of Washington

    Seattle, United States

    1 h-index

    1 publications

    44 citations

  7. Linde (Germany)

    Munich, Germany

    1 h-index

    1 publications

    476 citations

  8. University of Washington Bothell

    Bothell, United States

    1 h-index

    1 publications

    44 citations

1–8 of 47

Venues

  1. Food Quality and Preference

    5 publications · 583 citations

    5

    h-index

  2. Procedia - Social and Behavioral Sciences

    2 publications · 38 citations

    2

    h-index

  3. Psychology and Marketing

    2 publications · 80 citations

    2

    h-index

  4. European Journal of Marketing

    EJM · 1 publications · 691 citations

    1

    h-index

  5. British Food Journal

    1 publications · 62 citations

    1

    h-index

1–5