Rita Di Mascio

The Service Models of Frontline Employees

Rita Di Mascio · Journal of Marketing · 2010 · 105 citations

Management, Organizational Behavior, Retail Management +15

The Future of Sales Training: Challenges and Related Research Questions

Felicia G. Lassk, Thomas N. Ingram, Florian Kraus et al. · Journal of Personal Selling and Sales Management · 2012 · 92 citations

Management, Marketing, Customer Relationship Management +16

The Service Models of Frontline Employees

Rita Di Mascio · Journal of Marketing · 2010 · 56 citations

Management, Organizational Behavior, Retail Management +15

Demystifying the impact of self-indulgence and self-control on customer-employee rapport and customer happiness

Johra Kayeser Fatima, Rita Di Mascio, Piyush Sharma · Journal of Retailing and Consumer Services · 2019 · 34 citations · Full text

Business, Marketing, Social Psychology +14

Mobile learning adoption for tourism education in a developing country

Johra Kayeser Fatima, Parviz Ghandforoush, Mahmood Hasan Khan et al. · Current Issues in Tourism · 2018 · 33 citations

Management, Educational Technology, Tourism Management +17