Rita Di Mascio - Concepedia

Author

Rita Di Mascio

UNSW Sydney

Also Known As

R Di Mascio, R. Di Mascio, Rita Di Mascio, Rita di Mascio

Publications

560

Citations

H-Index

Concepts

All Affiliations

UNSW Sydney University of Canberra Western Sydney University

About

Rita Di Mascio is an author at UNSW Sydney specializing in business, management, and customer satisfaction.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	13	13	453
2	Management	13	13	449
3	Engineering	3	3	70
4	Social Sciences	1	1	24
5	Computer Science	1	1	20

Rita Di Mascio

Publications

546

Citations

H-Index

Page 1

	Year	Citations
The Service Models of Frontline Employees Rita Di Mascio Journal of Marketing Customer ExperienceCustomer SatisfactionServices ManagementConsumer ResearchHuman Resource Management	2010	105
The Future of Sales Training: Challenges and Related Research Questions Felicia G. Lassk, Thomas N. Ingram, Florian Kraus, Journal of Personal Selling and Sales Management Training SystemCross-cultural CommunicationCustomer SatisfactionMulticultural Communications CompetencyCustomer Experience	2012	91
The Service Models of Frontline Employees Rita Di Mascio Journal of Marketing Customer ExperienceCustomer SatisfactionServices ManagementConsumer ResearchHuman Resource Management	2010	53
Demystifying the impact of self-indulgence and self-control on customer-employee rapport and customer happiness Johra Kayeser Fatima, Rita Di Mascio, Piyush Sharma Journal of Retailing and Consumer Services Customer SatisfactionEmployee AttitudeManagementBusinessConsumer Research	2019	34
Mobile learning adoption for tourism education in a developing country Johra Kayeser Fatima, Parviz Ghandforoush, Mahmood Hasan Khan, Current Issues in Tourism	2018	33
Synchronizing relational benefits with customer commitment profiles Johra Kayeser Fatima, Rita Di Mascio Journal of Strategic Marketing	2019	30
A method to evaluate service delivery process quality Rita Di Mascio International Journal of Service Industry Management Total Quality ManagementCustomer SatisfactionLogistics ProcessesEngineeringPsm Performance	2007	26
The economic assessment of process control quality using a Taguchi-based method Rita Di Mascio, G.W. Barton Journal of Process Control Total Quality ManagementStatistical Process ControlEngineeringIndustrial EngineeringTaguchi-based Method	2001	24
Impact of relational benefits on trust in the Asian context: Alternative model testing with satisfaction as a mediator and relationship age as a moderator Johra Kayeser Fatima, Rita Di Mascio, Raechel Johns Psychology and Marketing Customer SatisfactionSocial PsychologyConsumer ResearchSocial InfluenceRelationship Age	2018	24
The role of identification in frontline employee decision-making Rita Di Mascio, Johra Kayeser Fatima Journal of Retailing and Consumer Services Employee InvolvementFrontline Employee Decision-makingBiasManagementBusiness	2018	21

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