Concepedia

Samantha N. N. Cross

SN

Statistics

Publications

19

Citations

783

H-Index

14

Active since

2012

Affiliations

Iowa State University(Current)

University of California, Irvine

Western Michigan University

California State University, Monterey Bay

The University of Texas at Austin

Samantha N. N. Cross is an author at Iowa State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCultureSocial SciencesSociologyConsumer BehaviorEducationConsumer CultureCultural Diversity

Publications per year

2012–2023

19

Publications

19

Applying EEG in consumer neuroscience

Meng‐Hsien Lin, Samantha N. N. Cross, W. J. Jones et al. · European Journal of Marketing · 2018 · 165 citations

Marketing Analytics, Entertainment Marketing, Digital Marketing +24

Together We Rise: How Social Movements Succeed

Gia Nardini, Tracy Rank‐Christman, Melissa G. Bublitz et al. · Journal of Consumer Psychology · 2020 · 130 citations · Full text

Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being

Eva Kipnis, Catherine Demangeot, Chris Pullig et al. · Journal of Public Policy & Marketing · 2020 · 74 citations · Full text

Ethnicity, Cross-cultural Marketing, Multicultural Education +20

Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action

Catherine Demangeot, Eva Kipnis, Chris Pullig et al. · Journal of Business Research · 2018 · 52 citations · Full text

Ethnicity, Culture, Consumer Culture +13

Restricted Visions of Multiracial Identity in Advertising

Robert Harrison, Kevin D. Thomas, Samantha N. N. Cross · Journal of Advertising · 2017 · 43 citations

Multiracial Identity, Targeted Advertising, Consumer Research +22

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