Concepedia

Robert Harrison

RH

14

Publications

1.2K

Citations

13

H-Index

2006

Active since

Affiliations

Western Michigan University(Current)

University of Nebraska–Lincoln

The University of Texas at Austin

Iowa State University

Robert Harrison is an author at Western Michigan University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchArtsCultureSociologyAdvertisingSocial SciencesGenderBlack Studies

Publications per year

2006–2022

14

Publications

14

Mixed methods designs in marketing research

Robert Harrison, Timothy M. Reilly · Qualitative Market Research An International Journal · 2011 · 317 citations

Consumer Research, Journalism, Management +16

Methodological Rigor in Mixed Methods: An Application in Management Studies

Robert Harrison, Timothy M. Reilly, John W. Creswell · Journal of Mixed Methods Research · 2020 · 261 citations

Total Quality Management, Methodological Orientation, Interdisciplinary Baseline +17

Using mixed methods designs in the Journal of Business Research, 1990–2010

Robert Harrison · Journal of Business Research · 2012 · 153 citations

Methodology Comparison, Management, Business +4

Is advertising a barrier to male movement toward gender change?

James W. Gentry, Robert Harrison · Marketing Theory · 2010 · 137 citations

Marketing, Men's Study, Gendered Perception +15

The role of food culture and marketing activity in health disparities

Jerome D. Williams, David Crockett, Robert Harrison et al. · Preventive Medicine · 2011 · 58 citations

Food Marketing, Health Promotion, Public Health Nutrition +9

Rows per page

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