Lauren K. Wright

Experiential Learning Exercises in Services Marketing Courses

Dwayne D. Gremler, K. Douglas Hoffman, Susan M. Keaveney et al. · Journal of Marketing Education · 2000 · 193 citations

Education, Instruction, Marketing +16

Paradigm Shifts in Business Education: Using Active Learning to Deliver Services Marketing Content

Lauren K. Wright, Mary Jo Bitner, Valarie A. Zeithaml · Journal of Marketing Education · 1994 · 126 citations

Education, Curriculum, Marketing +5

Are Student Groups Dysfunctional?

Kenneth J. Chapman, Matthew L. Meuter, Daniel R. Toy et al. · Journal of Marketing Education · 2009 · 71 citations

Management, Organizational Behavior, Group Dynamics +12

A diagnostic framework for measuring Web‐site localization

Nitish Singh, Daniel R. Toy, Lauren K. Wright · Thunderbird International Business Review · 2009 · 70 citations

Humanities, Management Information Systems, Translation Studies +12

A comparison of team developmental stages, trust and performance for virtual versus face-to-face teams

Gail Corbitt, Lorraine R. Gardiner, Lauren K. Wright · 2004 · 47 citations

Management, Organization Studies, Organizational Behavior +17