Concepedia

Daniel R. Toy

DR

Statistics

Publications

8

Citations

549

H-Index

8

Active since

1978

Affiliations

California State University, Chico(Current)

Pennsylvania State University

Daniel R. Toy is an author at California State University, Chico specializing in marketing, psychology, and cognitive structure analysis.

Publications per year

1978–2009

8

Publications

8

Academic Integrity in the Business School Environment: I’ll Get by with a Little Help from My Friends

Kenneth J. Chapman, Richard Davis, Daniel R. Toy et al. · Journal of Marketing Education · 2004 · 201 citations · Full text

Business, Higher Education, Marketing +10

Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure?

Jerry C. Olson, Daniel R. Toy, Philip A. Dover · Journal of Consumer Research · 1982 · 96 citations

Business, Behavioral Sciences, Psychology +17

Are Student Groups Dysfunctional?

Kenneth J. Chapman, Matthew L. Meuter, Daniel R. Toy et al. · Journal of Marketing Education · 2009 · 71 citations

Management, Organizational Behavior, Group Dynamics +12

A diagnostic framework for measuring Web‐site localization

Nitish Singh, Daniel R. Toy, Lauren K. Wright · Thunderbird International Business Review · 2009 · 70 citations

Humanities, Management Information Systems, Translation Studies +12

Monitoring Communication Effects: A Cognitive Structure/Cognitive Response Approach

Daniel R. Toy · Journal of Consumer Research · 1982 · 31 citations

Social Sciences, Communication, Psychology +6

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