Concepedia

Daniel R. Toy

DR

Statistics

Publications

8

Citations

546

H-Index

8

Active since

1978

Affiliations

California State University, Chico(Current)

Pennsylvania State University

Daniel R. Toy is an author at California State University, Chico specializing in management, marketing, and social sciences.

Top concepts

ManagementMarketingBiasBusinessCognitionPersuasionSocial SciencesCognitive ScienceBehavioral Decision MakingArts

Publications per year

1978–2009

8

Publications

8

Academic Integrity in the Business School Environment: I’ll Get by with a Little Help from My Friends

Kenneth J. Chapman, Richard Davis, Daniel R. Toy et al. · Journal of Marketing Education · 2004 · 199 citations

Electronic Exams, Education, School Organization +19

Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure?

Jerry C. Olson, Daniel R. Toy, Philip A. Dover · Journal of Consumer Research · 1982 · 96 citations

Consumer Study, Targeted Advertising, Consumer Research +16

Are Student Groups Dysfunctional?

Kenneth J. Chapman, Matthew L. Meuter, Daniel R. Toy et al. · Journal of Marketing Education · 2009 · 71 citations

Workplace Psychology, Group Phenomenon, Team Projects +20

A diagnostic framework for measuring Web‐site localization

Nitish Singh, Daniel R. Toy, Lauren K. Wright · Thunderbird International Business Review · 2009 · 70 citations

Location Information, Engineering, Information Retrieval +10

Monitoring Communication Effects: A Cognitive Structure/Cognitive Response Approach

Daniel R. Toy · Journal of Consumer Research · 1982 · 31 citations

Cognitive Response, Behavioral Decision Making, Social Psychology +21

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