Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure?

Abstract

Journal Article Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure? Get access Jerry C. Olson, Jerry C. Olson Search for other works by this author on: Oxford Academic PubMed Google Scholar Daniel R. Toy, Daniel R. Toy Search for other works by this author on: Oxford Academic PubMed Google Scholar Philip A. Dover Philip A. Dover Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 3, December 1982, Pages 245–262, https://doi.org/10.1086/208921 Published: 01 December 1982 Article history Received: 01 July 1979 Revision received: 01 June 1982 Published: 01 December 1982