Concepedia

Philip A. Dover

PA

Statistics

Publications

13

Citations

1.2K

H-Index

12

Active since

1976

Affiliations

Babson College(Current)

Pennsylvania State University

Dartmouth College

Dartmouth Hospital

Philip A. Dover is an author at Babson College specializing in business, marketing, and consumer behavior.

Publications per year

1976–2017

13

Publications

13

Disconfirmation of consumer expectations through product trial.

Jerry C. Olson, Philip A. Dover · Journal of Applied Psychology · 1979 · 537 citations

Business, Marketing, Marketing Management +10

Cognitive Effects of Deceptive Advertising

Jerry C. Olson, Philip A. Dover · Journal of Marketing Research · 1978 · 127 citations

Business, Marketing, Psychology +12

Effects of Expectation Creation and Disconfirmation on Belief Elements of Cognitive Structure

Jerry C. Olson, Philip A. Dover · ACR North American Advances · 1976 · 100 citations

Social Sciences, Psychology, Social Psychology +15

Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure?

Jerry C. Olson, Daniel R. Toy, Philip A. Dover · Journal of Consumer Research · 1982 · 96 citations

Business, Behavioral Sciences, Psychology +17

Cognitive Effects of Deceptive Advertising

Jerry C. Olson, Philip A. Dover · Journal of Marketing Research · 1978 · 78 citations

Business, Marketing, Psychology +12

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