Concepedia

Chia-Hung Hsieh

CH

5

Publications

422

Citations

5

H-Index

2003

Active since

Affiliations

Ming Chuan University(Current)

National Chengchi University

Chia-Hung Hsieh is an author at Ming Chuan University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingAdvertisingConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingMarketing CommunicationTrade

Publications per year

2003–2015

5

Publications

5

The Effect of Franchisors' Communication, Service Assistance, and Competitive Advantage on Franchisees' Intentions to Remain in the Franchise System

Jyh‐Shen Chiou, Chia-Hung Hsieh, Ching-Hsien Yang · Journal of Small Business Management · 2003 · 187 citations

Trust disposition, trust antecedents, trust, and behavioral intention

Stephen W. Wang, Waros Ngamsiriudom, Chia-Hung Hsieh · Service Industries Journal · 2015 · 161 citations

Customer Satisfaction, Behavioral Intention, Behavioral Decision Making +22

How negative online information affects consumers' brand evaluation

Jyh‐Shen Chiou, Arlene Chi-Fen Hsu, Chia-Hung Hsieh · Online Information Review · 2013 · 44 citations

Customer Satisfaction, Consumer Uncertainty, Online Source Credibility +21

Product Innovativeness, Trade Show Strategy and Trade Show Performance

Jyh‐Shen Chiou, Chia-Hung Hsieh, Chung‐Chi Shen · Journal of Global Marketing · 2007 · 17 citations

Marketing, Product Innovativeness, Advertising +12

Who would engage in unethical behavior? Should organizations bear the responsibility?

Chia‐Yi Cheng, Chia-Hung Hsieh, Yu-Song Yang · Quality & Quantity · 2013 · 13 citations

Unethical Behavior, Management, Business +5

Rows per page

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