Concepedia

Stephen W. Wang

SW

19

Publications

1.3K

Citations

15

H-Index

2008

Active since

Affiliations

National Taiwan Ocean University(Current)

University of Wisconsin–Whitewater

Thompson Rivers University

University of North Georgia

University of North Texas

Stephen W. Wang is an author at National Taiwan Ocean University specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorBrand ManagementTrustBrand EquityBrand Strategy

Publications per year

2008–2020

19

Publications

19

Enhancing Brand Credibility Via Celebrity Endorsement

Stephen W. Wang, Angeline Close Scheinbaum · Journal of Advertising Research · 2017 · 311 citations

Brand Strategy, Consumer Research, Personal Branding +21

Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector

Stephen W. Wang, Grace Hsiu-Ying Kao, Waros Ngamsiriudom · Journal of Air Transport Management · 2016 · 217 citations

Brand Equity, Interactive Marketing, Airline Sector +10

Computer attitude, statistics anxiety and self-efficacy on statistical software adoption behavior: An empirical study of online MBA learners

Maxwell K. Hsu, Stephen W. Wang, Kevin Kuan‐Shun Chiu · Computers in Human Behavior · 2008 · 183 citations

Computer Attitude, Statistics Anxiety, Self-efficacy Theory +12

Trust disposition, trust antecedents, trust, and behavioral intention

Stephen W. Wang, Waros Ngamsiriudom, Chia-Hung Hsieh · Service Industries Journal · 2015 · 161 citations

Customer Satisfaction, Behavioral Intention, Behavioral Decision Making +22

Do global airline alliances influence the passenger's purchase decision?

Stephen W. Wang · Journal of Air Transport Management · 2014 · 68 citations

International Management, International Business Strategy, Global Airline Alliances +7

Rows per page

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