Concepedia

Angeline Close Scheinbaum

AC

16

Publications

933

Citations

13

H-Index

2009

Active since

Affiliations

The University of Texas at Austin(Current)

Clemson University

Xavier University

University of Richmond

National Taiwan Ocean University

Angeline Close Scheinbaum is an author at The University of Texas at Austin specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementBusinessConsumer ResearchSponsorshipBrand ManagementAdvertisingBrand StrategyInteractive MarketingArts

Publications per year

2009–2022

16

Publications

16

Enhancing Brand Credibility Via Celebrity Endorsement

Stephen W. Wang, Angeline Close Scheinbaum · Journal of Advertising Research · 2017 · 311 citations

Brand Strategy, Consumer Research, Personal Branding +21

Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements

Monika Kukar‐Kinney, Angeline Close Scheinbaum, Tobias Schaefers · Journal of Business Research · 2015 · 185 citations

Online Customer Behavior, Contextual Elements, Behavioral Decision Making +10

Interactive music for multisensory e‐commerce: The moderating role of online consumer involvement in experiential value, cognitive value, and purchase intention

Angel Hsing‐Chi Hwang, Jeeyun Oh, Angeline Close Scheinbaum · Psychology and Marketing · 2020 · 101 citations

Music, Online Customer Behavior, Consumer Decision Making +15

Digital Engagement: Opportunities and Risks for Sponsors

Angeline Close Scheinbaum · Journal of Advertising Research · 2016 · 42 citations

A model of online shopping cart abandonment: evidence from e-tail clickstream data

Monika Kukar‐Kinney, Angeline Close Scheinbaum, Larry Olanrewaju Orimoloye et al. · Journal of the Academy of Marketing Science · 2022 · 40 citations

Customer Satisfaction, Economics, Online Customer Behavior +13

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