Concepedia

Waros Ngamsiriudom

WN

4

Publications

404

Citations

4

H-Index

2014

Active since

Affiliations

University of North Georgia(Current)

National Taiwan Ocean University

Waros Ngamsiriudom is an author at University of North Georgia specializing in consumer research, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessSocial SciencesInteractive MarketingMarketing CommunicationBehavioral Decision MakingTrust

Publications per year

2014–2016

4

Publications

4

Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector

Stephen W. Wang, Grace Hsiu-Ying Kao, Waros Ngamsiriudom · Journal of Air Transport Management · 2016 · 217 citations

Brand Equity, Interactive Marketing, Airline Sector +10

Trust disposition, trust antecedents, trust, and behavioral intention

Stephen W. Wang, Waros Ngamsiriudom, Chia-Hung Hsieh · Service Industries Journal · 2015 · 161 citations

Customer Satisfaction, Behavioral Intention, Behavioral Decision Making +22

Three peas in the pod of consumer imagination: Purchase task, involvement, and ad information

Nancy Spears, Seth Ketron, Waros Ngamsiriudom · Journal of Consumer Behaviour · 2016 · 16 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +21

Celebrity livery featured aircraft, the Moneki Neko (fortune cat) of airlines

Stephen W. Wang, Waros Ngamsiriudom · Journal of Air Transport Management · 2014 · 10 citations

Fortune Cat, Moneki Neko, Celebrity Livery +1

Rows per page

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