Concepedia

Chem L. Narayana

CL

10

Publications

636

Citations

10

H-Index

1974

Active since

Affiliations

Washington State University(Current)

Chem L. Narayana is an author at Washington State University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionStatisticsEngineeringConsumer BehaviorSurvey MethodologyBehavioral Decision Making

Publications per year

1974–1991

10

Publications

10

Consumer Behavior and Product Performance: An Alternative Conceptualization

Chem L. Narayana, Rom J. Markin · Journal of Marketing · 1975 · 221 citations

Customer Satisfaction, Alternative Conceptualization, Consumer Study +12

Analysis of ”Made in“ Product Images–An Exploratory Study

Charles M. Lillis, Chem L. Narayana · Journal of International Business Studies · 1974 · 105 citations

Image Manipulation

Competitive Advantage Variation over The Life Cycle of a Franchise

Charles M. Lillis, Chem L. Narayana, John L. Gilman · Journal of Marketing · 1976 · 99 citations

Empirical Evidence, Mergers And Acquisitions, Business History +15

How marketing oriented are hospitals in a declining market?

G. Mohan Naidu, Chem L. Narayana · PubMed · 1991 · 52 citations

Customer Satisfaction, Consumer Research, Health Care Industry +17

Survey Research: A Decisional Approach

Chem L. Narayana, Dee Tull, Gerald Albaum · Journal of Marketing · 1974 · 48 citations

Survey (Human Research), Engineering, Behavioral Decision Making +8

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