Concepedia

John L. Gilman

JL

2

Publications

140

Citations

2

H-Index

1976

Active since

Affiliations

Small Business Administration(Current)

John L. Gilman is an author at Small Business Administration specializing in business strategy, management, and marketing.

Top concepts

BusinessMarketingManagementBusiness StrategyStrategic ManagementStrategyBusiness HistoryFirm PerformanceStrategic SourcingCustomer Satisfaction

Publications per year

1976–1976

2

Publications

2

Competitive Advantage Variation over The Life Cycle of a Franchise

Charles M. Lillis, Chem L. Narayana, John L. Gilman · Journal of Marketing · 1976 · 99 citations

Empirical Evidence, Mergers And Acquisitions, Business History +15

Competitive Advantage Variation over the Life Cycle of a Franchise: Of the Tested Competitive Advantages, Franchisee Motivation is Perceived as the most Important at all Life Cycle Stages

Charles M. Lillis, Chem L. Narayana, John L. Gilman · Journal of Marketing · 1976 · 41 citations

Customer Satisfaction, Management, Business +9

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