Concepedia

Charles M. Lillis

CM

4

Publications

267

Citations

4

H-Index

1974

Active since

Affiliations

Washington State University(Current)

Charles M. Lillis is an author at Washington State University specializing in business, management, and marketing.

Top concepts

Publications per year

1974–1987

4

Publications

4

Analysis of ”Made in“ Product Images–An Exploratory Study

Charles M. Lillis, Chem L. Narayana · Journal of International Business Studies · 1974 · 105 citations

Competitive Advantage Variation over The Life Cycle of a Franchise

Charles M. Lillis, Chem L. Narayana, John L. Gilman · Journal of Marketing · 1976 · 99 citations

, , +15

Competitive Advantage Variation over the Life Cycle of a Franchise: Of the Tested Competitive Advantages, Franchisee Motivation is Perceived as the most Important at all Life Cycle Stages

Charles M. Lillis, Chem L. Narayana, John L. Gilman · Journal of Marketing · 1976 · 41 citations

, , +9

The nature and measurement of marketing productivity in consumer durables industries: A firm level analysis

Del I. Hawkins, Roger J. Best, Charles M. Lillis · Journal of the Academy of Marketing Science · 1987 · 22 citations

, , +7

Rows per page

1–4 of 4