Concepedia

Roger J. Best

RJ

19

Publications

518

Citations

14

H-Index

1974

Active since

Affiliations

University of Oregon(Current)

University of Central Missouri

University of Arizona

University of West Georgia

Roger J. Best is an author at University of Oregon specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessDecision TheoryConsumer BehaviorBehavioral Decision MakingEngineeringDecision ScienceReliability

Publications per year

1974–2008

19

Publications

19

An Experiment in Delphi Estimation in Marketing Decision Making

Roger J. Best · Journal of Marketing Research · 1974 · 108 citations

Marketing Analytics, Behavioral Decision Making, Management +6

Conjoint Measurement: Temporal Stability and Structural Reliability

James McCullough, Roger J. Best · Journal of Marketing Research · 1979 · 53 citations

Engineering, Behavioral Decision Making, Measurement +23

Stapel Scale or Semantic Differential in Marketing Research?

Del I. Hawkins, Gerald Albaum, Roger J. Best · Journal of Marketing Research · 1974 · 47 citations

Stapel Scale, Interactive Marketing, Management +5

Consumer Preferences for Food Label Information: A Basis for Segmentation

James McCullough, Roger J. Best · Journal of Consumer Affairs · 1980 · 33 citations

Consumer Research, Optimal Policy, Conjoint Measurement +18

An Experiment in Delphi Estimation in Marketing Decision Making

Roger J. Best · Journal of Marketing Research · 1974 · 29 citations

Marketing Analytics, Behavioral Decision Making, Management +6

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