Rom J. Markin is an author at Washington State University specializing in consumer research, management, and marketing.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorBusinessBehavioral ScienceBehavioral EconomicsCustomer SatisfactionConsumer Decision MakingMarketing Strategy
Publications per year
1969–1981
6
6
The Psychology of Consumer Behavior
James U. McNeal, Rom J. Markin · Journal of Marketing · 1969 · 41 citations
Customer Satisfaction, Consumer Study, Consumer Research +17
Rows per page
1–5 of 6