Concepedia

Calvin P. Duncan

CP

13

Publications

803

Citations

12

H-Index

1979

Active since

Affiliations

Washington State University(Current)

University of Colorado System

Calvin P. Duncan is an author at Washington State University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingConsumer BehaviorMarketing CommunicationBusinessInteractive MarketingBehavioral Decision MakingArts

Publications per year

1979–1993

13

Publications

13

Effects of Humor in a Radio Advertising Experiment

Calvin P. Duncan, James E. Nelson · Journal of Advertising · 1985 · 193 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +23

External Search: The Role of Consumer Beliefs

Calvin P. Duncan, Richard W. Olshavsky · Journal of Marketing Research · 1982 · 188 citations

Consumer Decision Making, Advertising, Consumer Culture +13

External Search: The Role of Consumer Beliefs

Calvin P. Duncan, Richard W. Olshavsky · Journal of Marketing Research · 1982 · 95 citations

Consumer Decision Making, Behavioral Decision Making, Consumer Study +8

Humor in advertising: A behavioral perspective

Calvin P. Duncan · Journal of the Academy of Marketing Science · 1979 · 63 citations

Advertising, Targeted Advertising, Management +6

The Transformation of Retailing Institutions: Beyond the Wheel of Retailing and Life Cycle Theories

Rom J. Markin, Calvin P. Duncan · Journal of Macromarketing · 1981 · 61 citations

Institutional Environment, Retailing Institutions, Consumer Culture +15

Rows per page

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