Concepedia

External Search: The Role of Consumer Beliefs

Calvin P. Duncan, Richard W. Olshavsky

Journal of Marketing Research · 1982 · 95 citations · 0 references

Concepts

Social SciencesEconomicsMarketingConsumer BehaviorConsumer SearchConsumer TheoryInformation EconomicsInformation SearchProspect TheoryConsumer Belief FormationConsumer Information SearchExternal Information SearchExternal Search BehaviorSearch Externalities