Concepedia

Daniel Rajaratnam

DR

Statistics

Publications

8

Citations

649

H-Index

8

Active since

1986

Affiliations

Baylor University(Current)

Emory University

Daniel Rajaratnam is an author at Baylor University specializing in business, marketing, and marketing strategy.

Publications per year

1986–2013

8

Publications

8

Symbiotic Marketing Revisited

P. Rajan Varadarajan, Daniel Rajaratnam · Journal of Marketing · 1986 · 181 citations

Business, Marketing, Marketing Management +6

Toward a Theory of International Services: Marketing Intangibles in a World of Nations

Terry Clark, Daniel Rajaratnam, Timothy M. Smith · Journal of International Marketing · 1996 · 151 citations

Business, Economics, Marketing +6

The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines

Terry Clark, Thomas Martin Key, Monica Hodis et al. · Journal of the Academy of Marketing Science · 2013 · 91 citations

Business, Marketing, Marketing Management +5

International services: perspectives at century’s end

Terry Clark, Daniel Rajaratnam · Journal of Services Marketing · 1999 · 77 citations

Business, International Business, Marketing +13

Strategy-Performance Relationships in Service Firms: A Test for Equifinality

Daniel F. Jennings, Daniel Rajaratnam, F. Barry Lawrence · Journal of managerial issues · 2003 · 65 citations

Business, Marketing, Strategic Management +6

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