Andrea Reid

Statistics

Publications

Citations

213

H-Index

Active since

1984

Affiliations

University of Ulster(Current)

Andrea Reid is an author at University of Ulster specializing in customer loyalty, retail customer relationship management, and relationship marketing.

Publications per year

1984–2015

Publications

Engaging suppliers in CRM: The role of justice in buyer–supplier relationships

Rachel Duffy, Andrew Fearne, Sue Hornibrook et al. · International Journal of Information Management · 2012 · 71 citations

Management, Strategic Management, Supply Chain Management +12

Invisible data quality issues in a CRM implementation

Andrea Reid, Miriam Catterall · Journal of Database Marketing & Customer Strategy Management · 2005 · 64 citations · Full text

Computing, Management Information Systems, Data Management +8

Loyalty card adoption in SME retailers: the impact upon marketing management

Karise Hutchinson, L Donnell, Audrey Gilmore et al. · European Journal of Marketing · 2015 · 51 citations

Business, Marketing, Marketing Management +15

Fashion retailing in the new economy: the case of SMEs

L Donnell, Karise Hutchinson, Andrea Reid · International Journal of Retail & Distribution Management · 2012 · 14 citations · Full text

Business, Marketing, Retail Management +17

Rapid production of high quality polished sections for automated image analysis of minerals

Brian R. Jackson, Andrea Reid, Jon Wittenberg · 1984 · 13 citations

Natural Sciences, Earth Sciences, Geology +11

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