Concepedia
Statistics
Publications
4
Citations
114
H-Index
Active since
2017
Affiliations
Chinese Culture University(Current)
Escuela Superior Politecnica del Litoral
Nanhua University
Adriana Amaya Rivas is an author at Chinese Culture University specializing in business, management, and consumer behavior.
Top concepts
BusinessManagementMarketingConsumer BehaviorConsumer ResearchMarketing InsightsStrategic ManagementNew Product DevelopmentBrandingStrategy
Publications per year
2017–2022
Toward a Comprehensive Model of Green Marketing and Innovative Green Adoption: Application of a Stimulus-Organism-Response Model
Adriana Amaya Rivas, Ying Kai Liao, Minh-Quan Vu et al. · Sustainability · 2022 · 48 citations · Full text
Green Marketing, Innovation Adoption, Consumer Study +18
Exploring the determinants and consequences of salesperson market orientation behavior
Yen-Chun Chen, Adriana Amaya Rivas, Wann‐Yih Wu · Journal of Service Theory and Practice · 2017 · 26 citations
Customer Satisfaction, Influence Smob, Sales Management +14
The role of team reflexivity as a mediator between project management skills, task familiarity, procedural justice, and product performance
Wann‐Yih Wu, Adriana Amaya Rivas, Yen-Chun Chen · Journal of Management & Organization · 2017 · 21 citations
Project-based Organization, Organizational Characteristic, Project Management +18
Entrepreneurial and alliance orientation alignment in new product development
Adriana Amaya Rivas, Yen-Chun Chen, Ta-Kai Yang · Technological Forecasting and Social Change · 2020 · 19 citations
Management, Business, Alliance Orientation Alignment +6
1–4 of 4