Ying Kai Liao

The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions

Shu Wang, Ying Kai Liao, Wann‐Yih Wu et al. · Sustainability · 2021 · 108 citations · Full text

Socially Responsible Product, Csr Perceptions, Consumer Research +19

The Integration of the Technology Acceptance Model and Value-Based Adoption Model to Study the Adoption of E-Learning: The Moderating Role of e-WOM

Ying Kai Liao, Wann‐Yih Wu, Trang Le et al. · Sustainability · 2022 · 103 citations · Full text

E-learning, New Technologies, Innovation Adoption +24

Applying conjoint analysis to evaluate consumer preferences toward subcompact cars

Wann Yih Wu, Ying Kai Liao, Anon Chatwuthikrai · Expert Systems with Applications · 2013 · 57 citations

Marketing, Customer Satisfaction, Choice Model +12

The Influence of Emotional Intelligence and Cultural Adaptability on Cross-Cultural Adjustment and Performance with the Mediating Effect of Cross-Cultural Competence: A Study of Expatriates in Taiwan

Ying Kai Liao, Wann-Yih Wu, Tuan Cong Dao et al. · Sustainability · 2021 · 52 citations · Full text

Ethnicity, Education, Human Resource Management +19

Toward a Comprehensive Model of Green Marketing and Innovative Green Adoption: Application of a Stimulus-Organism-Response Model

Adriana Amaya Rivas, Ying Kai Liao, Minh-Quan Vu et al. · Sustainability · 2022 · 48 citations · Full text

Green Marketing, Innovation Adoption, Consumer Study +18