Young Sook Moon

Cultural Influences on Agency Practitioners' Ethical Perceptions: A Comparison of Korea and the U.S.

Young Sook Moon, George R. Franke · Journal of Advertising · 2000 · 97 citations

Business, Marketing, Business Ethics +16

A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea

Hae‐Kyong Bang, Mary Anne Raymond, Charles R. Taylor et al. · International Marketing Review · 2005 · 83 citations

Business, Marketing, Marketing Management +17

Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea

Young Sook Moon, Kara Chan · International Marketing Review · 2005 · 72 citations

Business, Communication, Marketing +14

Changes in the Visual Imagery of Cigarette Ads, 1954–1986

Karen Whitehill King, Leonard N. Reid, Young Sook Moon et al. · Journal of Public Policy & Marketing · 1991 · 39 citations

Social Sciences, Communication, Health Behavior +13

Investigation of a nosocomial outbreak of fungemia caused by Candida pelliculosa (Pichia anomala) in a Korean tertiary care center

Jiwon Jung, Young Sook Moon, Jung A. Yoo et al. · Journal of Microbiology Immunology and Infection · 2017 · 32 citations · Full text

Life Sciences, Infectious Diseases, Microbiology +16