Thomas S. Robertson - Concepedia

Author

Thomas S. Robertson

University of Pennsylvania

Also Known As

T. S. Robertson, THOMAS S. ROBERTSON, Thomas G. Robertson, Thomas Robertson, Thomas S Robertson, Thomas S. Robertson

101

Publications

9.6K

Citations

H-Index

141

Concepts

All Affiliations

University of Pennsylvania London Business School Emory University California University of Pennsylvania INSEAD

About

Thomas S. Robertson is an author at University of Pennsylvania specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	25	29	5.2K
2	Arts	11	11	1.5K
3	Education	4	4	211
4	Health Sciences	3	3	87
5	Law	1	1	415

Thomas S. Robertson

Publications

8.1K

Citations

H-Index

Page 1

	Year	Citations
Technology Diffusion: An Empirical Test of Competitive Effects Hubert Gatignon, Thomas S. Robertson Journal of Marketing Innovation AdoptionTechnology AdoptionInnovation ManagementIndustrial OrganizationProductivity	1989	633
Innovative Behavior and Communication Clark Leavitt, Thomas S. Robertson Journal of Marketing Innovation StudyInterpersonal CommunicationInnovationCommunication StrategyInnovative Behavior	1972	607
Competitive Effects on Technology Diffusion Thomas S. Robertson, Hubert Gatignon Journal of Marketing New TechnologiesTechnology AdoptionInnovation ManagementIndustrial OrganizationKnowledge Diffusion	1986	545
Technology development mode: a transaction cost conceptualization Thomas S. Robertson, Hubert Gatignon Strategic Management Journal Technology AlliancesLawInnovation ManagementIndustrial CollaborationIndustrial Organization	1998	415
Toward a theory of competitive market signaling: A research agenda Oliver P. Heil, Thomas S. Robertson Strategic Management Journal Signal InterpretationConsumer UncertaintyBehavioral Decision MakingConsumer ResearchCommunication	1991	404
Children and Commercial Persuasion: An Attribution Theory Analysis Thomas S. Robertson, John R. Rossiter Journal of Consumer Research Behavioral Decision MakingConsumer StudyConsumer ResearchSocial MarketingSocial Influence	1974	401
Modeling Multinational Diffusion Patterns: An Efficient Methodology Hubert Gatignon, Jehoshua Eliashberg, Thomas S. Robertson Marketing Science TradeTechnology AdoptionMultinational EnterpriseInternationalizationIndustrial Organization	1989	331
Technology Diffusion: An Empirical Test of Competitive Effects Hubert Gatignon, Thomas S. Robertson Journal of Marketing Innovation AdoptionTechnology AdoptionInnovation ManagementIndustrial OrganizationProductivity	1989	324
Marketing Strategy: New Directions for Theory and Research Yoram Wind, Thomas S. Robertson Journal of Marketing New DirectionsManagementBusinessBrand StrategyBusiness Strategy	1983	303
New Product Preannouncing Behavior: A Market Signaling Study Jehoshua Eliashberg, Thomas S. Robertson Journal of Marketing Research Consumer ResearchMarket DesignNew Product IntroductionsManagementMarketing Communication	1988	275

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