Concepedia

Thomas S. Robertson

TS

59

Publications

8.1K

Citations

41

H-Index

1967

Active since

Affiliations

University of Pennsylvania(Current)

London Business School

Emory University

California University of Pennsylvania

INSEAD

Thomas S. Robertson is an author at University of Pennsylvania specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchBusiness StrategyAdvertisingInnovationConsumer BehaviorStrategic ManagementCommercial Activities

Publications per year

1967–2020

59

Publications

59

Technology Diffusion: An Empirical Test of Competitive Effects

Hubert Gatignon, Thomas S. Robertson · Journal of Marketing · 1989 · 633 citations

Innovation Adoption, Technology Adoption, Innovation Management +17

Innovative Behavior and Communication

Clark Leavitt, Thomas S. Robertson · Journal of Marketing · 1972 · 607 citations

Innovation Study, Interpersonal Communication, Innovation +5

Competitive Effects on Technology Diffusion

Thomas S. Robertson, Hubert Gatignon · Journal of Marketing · 1986 · 545 citations

New Technologies, Technology Adoption, Innovation Management +17

Technology development mode: a transaction cost conceptualization

Thomas S. Robertson, Hubert Gatignon · Strategic Management Journal · 1998 · 415 citations

Technology Alliances, Law, Innovation Management +19

Toward a theory of competitive market signaling: A research agenda

Oliver P. Heil, Thomas S. Robertson · Strategic Management Journal · 1991 · 404 citations

Signal Interpretation, Consumer Uncertainty, Behavioral Decision Making +19

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