Dianwen Wang

The relationship between symbolic meanings and adoption intention of electric vehicles in China: The moderating effects of consumer self-identity and face consciousness

Rong Liu, Zhihua Ding, Yawei Wang et al. · Journal of Cleaner Production · 2020 · 100 citations

Culture, Social Identity, Face Consciousness +15

How cultural values and anticipated guilt matter in Chinese residents’ intention of low carbon consuming behavior

Xin Jiang, Zhihua Ding, Xiuping Li et al. · Journal of Cleaner Production · 2019 · 71 citations

Cultural Values, Culture, Social Identity +13

Group Marketing: Theory, Mechanisms, and Dynamics

Colleen M. Harmeling, Robert W. Palmatier, Eric Fang et al. · Journal of Marketing · 2017 · 54 citations

Customer Satisfaction, Group Influence, Group Phenomenon +10

Research on the influence of anthropomorphic design on the consumers' express packaging recycling willingness:the moderating effect of psychological ownership

Zhihua Ding, Jing Sun, Yawei Wang et al. · Resources Conservation and Recycling · 2020 · 46 citations

Anthropomorphic Design, Behavioral Decision Making, Consumer Study +11

When does an online brand community backfire? An empirical study

Junyun Liao, Dianwen Wang · Journal of Research in Interactive Marketing · 2020 · 31 citations

Customer Satisfaction, Digital Marketing, Consumer Research +24