Tanya Mark

Catalogue as a tool for reinforcing habits: Empirical evidence from a multichannel retailer

Tanya Mark, Jan Bulla, Rakesh Niraj et al. · International Journal of Research in Marketing · 2019 · 31 citations

Customer Satisfaction, Multichannel Retailer, Consumer Study +8

Capturing the Evolution of Customer–Firm Relationships: How Customers Become More (or Less) Valuable Over Time

Tanya Mark, Katherine N. Lemon, Mark Vandenbosch et al. · Journal of Retailing · 2013 · 30 citations

Customer Experience, Relationship Marketing, Customer Satisfaction +11

Customer Lifetime Value as the Basis of Customer Segmentation

Katherine N. Lemon, Tanya Mark · Journal of Relationship Marketing · 2006 · 28 citations

Uncovering Customer Profitability Segments for Business Customers

Tanya Mark, Rakesh Niraj, Niraj Dawar · Journal of Business-to-Business Marketing · 2012 · 14 citations

Marketing Analytics, Customer Satisfaction, Customer Profiling +16

Cross-category indulgence: Why do some premium brands grow during recession?

Tanya Mark, Colette Southam, Jan Bulla et al. · Journal of Brand Management · 2016 · 14 citations

Economics, Brand Equity, Management +8