Unnati Narang

Mobile App Introduction and Online and Offline Purchases and Product Returns

Unnati Narang · Marketing Science · 2019 · 150 citations

Business, Marketing, Retail Management +17

Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda

Venkatesh Shankar, Unnati Narang · Journal of the Academy of Marketing Science · 2019 · 85 citations

Management, Innovation Management, Strategic Management +17

The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms

Unnati Narang, Manjit S. Yadav, Aric Rindfleisch · Journal of Marketing Research · 2021 · 36 citations

Education, Educational Technology, Higher Education +13

When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education

Unnati Narang, Vishal Sachdev, Ruichun Liu · Journal of Public Policy & Marketing · 2025 · 19 citations

Business, Marketing, Marketing Management +6

The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion

Dhruv Grewal, Venkatesh Shankar, Unnati Narang et al. · Journal of Marketing Research · 2022 · 16 citations · Full text

Business, Marketing, Marketing Management +16