Marketing Science · 2019 · 150 citations · 30 references
BusinessMarketingRetail ManagementE-commerce RetailingRetail MarketingRetail StrategyBusiness-to-consumer E-commerceConsumer TheoryMobile CommerceOnline Consumer BehaviorPost-purchase BehaviorRetail Consumer BehaviorMobile App MarketingMobile Commerce StrategyMobile Retail StrategyMobile ShoppingMobile Shopping AppsOnline Retail ReturnsOnline Returns BehaviorReturn Behavior Analysis
This paper models the relationship between a retailer’s mobile app launch and product purchases and returns in its online and offline channels.
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Sample Selection Bias as a Specification Error
James J. Heckman · Econometrica · 1979 · 28.9K citations