Return Behavior Analysis is an analytical framework within omnichannel analytics that systematically examines customer re-engagement patterns and post-purchase traversal dynamics across multiple touchpoints to identify behavioral drivers and decision pathways distinguishing repeat interactions from initial engagements.
80
Publications
5.4K
Citations
219
Authors
127
Institutions
Publications per year
2017–2026
26
Parents
Publications
80
Structural and Return Characteristics of Small and Large Firms
Kevin C. Chan, Nai‐Fu Chen · The Journal of Finance · 1991 · 820 citations
Asset-Based Style Factors for Hedge Funds
William Fung, David A. Hsieh · Financial Analysts Journal · 2002 · 288 citations
Business, Finance, Risk Management +17
Security Returns Around Earnings Announcements.
Ray Ball, S.P. Kothari · The Accounting Review · 1991 · 263 citations
Business, Accountancy, Finance +15
Return Behavior in Emerging Stock Markets
Stijn Claessens, Susmita Dasgupta, Jack Glen · The World Bank Economic Review · 1995 · 260 citations
1–5 of 80
Authors
219
- WF
3
h-index
- DA
3
h-index
- MK
2
h-index
- NS
2
h-index
- XLXiaolin Li
London School of Economics and Political Science, United Kingdom
2 publications · 42 citations
2
h-index
1–5 of 219
Institutions
127
Duke University
Durham, United States
3 h-index
3 publications
353 citations
Texas A&M University
College Station, United States
3 h-index
7 publications
598 citations
Westat (United States)
Rockville, United States
3 h-index
22 publications
1.6K citations
Nanjing University
Nanjing, China
2 h-index
4 publications
70 citations
National Bureau of Economic Research
Cambridge, United States
2 h-index
2 publications
65 citations
Rutgers, The State University of New Jersey
New Brunswick, United States
2 h-index
3 publications
120 citations
University of Borås
Borås, Sweden
2 h-index
5 publications
293 citations
Missouri University of Science and Technology
Rolla, United States
2 h-index
2 publications
42 citations
1–8 of 127
Venues
- Transfusion
8 publications · 450 citations
8
h-index
- SSRN Electronic Journal
Repository · 7 publications · 345 citations
7
h-index
- The Journal of Finance
5 publications · 1.2K citations
5
h-index
- Journal of Retailing and Consumer Services
2 publications · 99 citations
2
h-index
- Information Systems Research
ISR · 2 publications · 359 citations
2
h-index
1–5