Concepedia

Omnichannel Analytics

Omnichannel Analytics is a retail analytics discipline that integrates and analyzes customer interactions and transactions across multiple channels—such as physical stores, e-commerce platforms, mobile apps, and social media—to provide a unified view of consumer behavior and enable data-driven decision-making in a seamless, cross-channel retail environment.

34

Publications

1.9K

Citations

101

Authors

77

Institutions

Publications per year

2017–2026

33

Parents

Children

Publications

34

The future of omnichannel retail: A four-stage Delphi study

Frederik von Briel · Technological Forecasting and Social Change · 2018 · 231 citations

, , +12

Assessing impacts of introducing ship‐to‐store service on sales and returns in omnichannel retailing: A data analytics study

M. Serkan Akturk, Michael Ketzenberg, Gregory R. Heim · Journal of Operations Management · 2018 · 145 citations

, , +17

Omnichannel business research: Opportunities and challenges

Yang Chen, Christy M.K. Cheung, Chee-Wee Tan · Decision Support Systems · 2018 · 140 citations · Full text

, , +12

A quantitative performance management framework for assessing omnichannel retail supply chains

Burcu Adıvar, Işık Özge Yumurtacı Hüseyinoğlu, Martin Christopher · Journal of Retailing and Consumer Services · 2019 · 139 citations

, , +14

Dynamic Pricing of Omnichannel Inventories

Pavithra Harsha, Shivaram Subramanian, Joline Uichanco · Manufacturing & Service Operations Management · 2019 · 111 citations

, , +17

1–5 of 34

Authors

101

  1. MS
    M. Serkan Akturk

    Clemson University, United States

    3 publications · 218 citations

    3

    h-index

  2. MK
    Michael Ketzenberg

    Texas A&M University, United States

    3 publications · 218 citations

    3

    h-index

  3. PA
    Pedro Amorim

    Universidade do Porto, Portugal

    1 publications · 17 citations

    1

    h-index

  4. LM
    Le Minh Thao Doan

    Teesside University, United Kingdom

    1 publications · 81 citations

    1

    h-index

  5. SK
    Sushant Kumar Vishnoi

    Jaipuria Institute of Management, India

    1 publications · 26 citations

    1

    h-index

1–5 of 101

Institutions

77

  1. Texas A&M University

    College Station, United States

    4 h-index

    5 publications

    387 citations

  2. Clemson University

    Clemson, United States

    3 h-index

    3 publications

    218 citations

  3. Universidade do Porto

    Porto, Portugal

    2 h-index

    2 publications

    46 citations

  4. University of Beira Interior

    Covilha, Portugal

    1 h-index

    1 publications

    29 citations

  5. University of Arkansas at Fayetteville

    Fayetteville, United States

    1 h-index

    3 publications

    114 citations

  6. Dartmouth College

    Hanover, United States

    1 h-index

    1 publications

    69 citations

  7. University of Wollongong

    Wollongong, Australia

    1 h-index

    2 publications

    102 citations

  8. Morgan Stanley (United States)

    New York, United States

    1 h-index

    1 publications

    84 citations

1–8 of 77

Venues

  1. European Journal of Operational Research

    3 publications · 107 citations

    3

    h-index

  2. Journal of Retailing and Consumer Services

    3 publications · 237 citations

    3

    h-index

  3. Production and Operations Management

    POMS · 2 publications · 107 citations

    2

    h-index

  4. Computers & Industrial Engineering

    2 publications · 64 citations

    2

    h-index

  5. Decision Support Systems

    2 publications · 159 citations

    2

    h-index

1–5