Concepedia

M. Serkan Akturk

MS

6

Publications

284

Citations

6

H-Index

2017

Active since

Affiliations

Clemson University(Current)

Texas A&M University

M. Serkan Akturk is an author at Clemson University specializing in consumer behavior, business, and management.

Top concepts

BusinessManagementConsumer BehaviorConsumer ResearchMarketingDigital MarketingBusiness AnalyticsConsumer UncertaintyInteractive MarketingMultichannel Management

Publications per year

2017–2022

6

Publications

6

Assessing impacts of introducing ship‐to‐store service on sales and returns in omnichannel retailing: A data analytics study

M. Serkan Akturk, Michael Ketzenberg, Gregory R. Heim · Journal of Operations Management · 2018 · 140 citations

Digital Marketing, Omnichannel Retailing, Consumer Research +18

Exploring the Competitive Dimension of Omnichannel Retailing

M. Serkan Akturk, Michael Ketzenberg · Management Science · 2021 · 44 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +21

Managing consumer returns with technology-enabled countermeasures

M. Serkan Akturk, Michael Ketzenberg, Barış Yıldız · Omega · 2020 · 33 citations

Accounting, Management, Experimental Economics +8

Estimating impacts of logistics processes on online customer ratings: Consequences of providing technology‐enabled order tracking data to customers

M. Serkan Akturk, Rakesh R. Mallipeddi, Xingzhi Jia · Journal of Operations Management · 2022 · 28 citations

Customer Satisfaction, Logistics Processes, Consumer Uncertainty +20

Impact of Competitor Store Closures on a Major Retailer

M. Serkan Akturk, Michael Ketzenberg · Production and Operations Management · 2021 · 20 citations

Rows per page

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