Rakesh R. Mallipeddi

Impact of cybersecurity on operations and supply chain management: Emerging trends and future research directions

Subodha Kumar, Rakesh R. Mallipeddi · Production and Operations Management · 2022 · 143 citations

Artificial Intelligence, Cybersecurity, Engineering +24

A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers

Rakesh R. Mallipeddi, Subodha Kumar, Chelliah Sriskandarajah et al. · Management Science · 2021 · 120 citations

Digital Marketing, Social Influence, Communication +23

The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014

Rakesh R. Mallipeddi, Ramkumar Janakiraman, Subodha Kumar et al. · Information Systems Research · 2021 · 59 citations

Human Brands, Digital Marketing, Social Medium Monitoring +32

A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers

Rakesh R. Mallipeddi, Subodha Kumar, Chelliah Sriskandarajah et al. · SSRN Electronic Journal · 2018 · 35 citations · Full text

Estimating impacts of logistics processes on online customer ratings: Consequences of providing technology‐enabled order tracking data to customers

M. Serkan Akturk, Rakesh R. Mallipeddi, Xingzhi Jia · Journal of Operations Management · 2022 · 28 citations

Customer Satisfaction, Logistics Processes, Consumer Uncertainty +20