Jhih‐Syuan Lin

Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships

Jhih‐Syuan Lin, Yongjun Sung · Psychology and Marketing · 2013 · 101 citations

Brand Identity Fusion, Brand Strategy, Consumer Research +18

Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent

Kuan‐Ju Chen, Jhih‐Syuan Lin, Shan Yan · Journal of Consumer Behaviour · 2021 · 68 citations

Consumer Research, Consumer Attitude, Social Influence +16

The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation

Kuan‐Ju Chen, Jooyoung Kim, Jhih‐Syuan Lin · Journal of Consumer Behaviour · 2015 · 63 citations

Customer Satisfaction, Cognitive Elaborations, Digital Marketing +27

The interplay of culture and situational cues in consumers' brand evaluation

Yongjun Sung, Sejung Marina Choi, Jhih‐Syuan Lin · International Journal of Consumer Studies · 2011 · 17 citations

Consumer Study, Consumer Research, Brand Strategy +19