Concepedia

Couchen Wu

CW

17

Publications

612

Citations

14

H-Index

2000

Active since

Affiliations

National Taiwan University of Science and Technology(Current)

National Yang Ming Chiao Tung University

Chinese Culture University

National Taiwan Ocean University

National Chin-Yi University of Technology

Couchen Wu is an author at National Taiwan University of Science and Technology specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionArtsThin FilmsEngineeringApplied Physics

Publications per year

2000–2018

17

Publications

17

Brand image strategy affects brand equity after M&A

Hsiang‐Ming Lee, Ching‐Chi Lee, Couchen Wu · European Journal of Marketing · 2011 · 172 citations

Consumer Uncertainty, Weak Brand Image, Brand Strategy +18

Exploring the continuance intention of social networking websites: an empirical research

Chia‐Lin Hsu, Chih-Ching Yu, Couchen Wu · Information Systems and e-Business Management · 2013 · 96 citations

Customer Satisfaction, Consumer Research, Empirical Research +16

Benevolence trust: a key determinant of user continuance use of online social networks

Couchen Wu, Yves Huang, Chia‐Lin Hsu · Information Systems and e-Business Management · 2013 · 69 citations

Behavioral Decision Making, Social Influence, Social Media +16

Counting your customers: Compounding customer’s in-store decisions, interpurchase time and repurchasing behavior

Couchen Wu, Hsiu‐Li Chen · European Journal of Operational Research · 2000 · 54 citations

Customer Experience, Customer Satisfaction, Consumer Decision Making +12

Exploring Crowding Effects on Collectivists' Emotions and Purchase Intention of Durable and Non-Durable Goods in East Asian Night Markets

Couchen Wu, Chi‐Cheng Luan · Journal of International Consumer Marketing · 2007 · 23 citations

Rows per page

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