Chi‐Cheng Luan

Publications

100

Citations

H-Index

2007

Active since

Affiliations

National Yang Ming Chiao Tung University(Current)

Chi‐Cheng Luan is an author at National Yang Ming Chiao Tung University specializing in behavioral sciences, consumer behavior, and consumer decision making.

ORCID

Top concepts

Behavioral ScienceMarketingManagementPsychologySocial SciencesConsumer BehaviorConsumer ResearchConsumer Decision MakingHealthEmotion

Publications per year

2007–2023

Publications

A Test Platform for Managing School Stress Using a Virtual Reality Group Chatbot Counseling System

Aislyn P. C. Lin, Charles V. Trappey, Chi‐Cheng Luan et al. · Applied Sciences · 2021 · 39 citations · Full text

Chatbot, School Stress, Education +33

Exploring Crowding Effects on Collectivists' Emotions and Purchase Intention of Durable and Non-Durable Goods in East Asian Night Markets

Couchen Wu, Chi‐Cheng Luan · Journal of International Consumer Marketing · 2007 · 23 citations

The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective

Chi‐Cheng Luan, The Anh Phan · Journal of Consumer Behaviour · 2023 · 21 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +22

Immersive technology and cause‐related marketing: The role of personalization and value co‐creation

Chi‐Cheng Luan, The Anh Phan · Journal of Consumer Behaviour · 2023 · 17 citations

Digital Marketing, Value Theory, Consumer Research +21

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