Concepedia

The Anh Phan

TA

8

Publications

132

Citations

8

H-Index

2016

Active since

Affiliations

Eastern International University(Current)

National Yang Ming Chiao Tung University

The Anh Phan is an author at Eastern International University specializing in management, consumer behavior, and consumer decision making.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchConsumer Decision MakingArtsHealthBusinessBehavioral ScienceConsumer Uncertainty

Publications per year

2016–2025

8

Publications

8

Determinants Impacting Consumers’ Purchase Intention: The Case of Fast Food in Vietnam

The Anh Phan, Phuong Ly Hoang · International Journal of Marketing Studies · 2016 · 26 citations · Full text

Consumer Uncertainty, Consumer Study, Public Health Nutrition +19

The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective

Chi‐Cheng Luan, The Anh Phan · Journal of Consumer Behaviour · 2023 · 21 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +22

Immersive technology and cause‐related marketing: The role of personalization and value co‐creation

Chi‐Cheng Luan, The Anh Phan · Journal of Consumer Behaviour · 2023 · 17 citations

Digital Marketing, Value Theory, Consumer Research +21

The Impact of Company Field Trips and Representative Image on Students’ CSR Knowledge Sharing Intentions

The Anh Phan, Tran-Thuy-Duong Ninh · Business and Professional Communication Quarterly · 2024 · 16 citations

Company Field Trips, Csr Information, Communication +26

Enhancing Educational Outcomes Through Strategic Guest Speaker Selection: A Comparative Study of Alumni and Industry Experts in University Settings

The Anh Phan, Thi Hong Nhung Vu, Ngoc Vo et al. · Business and Professional Communication Quarterly · 2024 · 15 citations

University Settings, Education, Higher Education Teaching +20

Rows per page

1–5 of 8