Ching‐Chi Lee

Statistics

Publications

Citations

205

H-Index

Active since

2011

Affiliations

National Taiwan University of Science and Technology(Current)

Ching‐Chi Lee is an author at National Taiwan University of Science and Technology specializing in brand associations, marketing strategy, and marketing management.

Publications per year

2011–2011

Publications

Brand image strategy affects brand equity after M&A

Hsiang‐Ming Lee, Ching‐Chi Lee, Couchen Wu · European Journal of Marketing · 2011 · 173 citations

Business, Marketing, Marketing Management +13

Country‐of‐origin and brand redeployment impact after brand acquisition

Hsiang‐Ming Lee, Ching‐Chi Lee · Journal of Consumer Marketing · 2011 · 32 citations

Business, Marketing, Marketing Management +15

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